thegentifiedway.jpg
15007_0026.jpg
15005_0129.jpg
Westpac Lifesaver Rescue Helicopter Fundraiser(2).jpg
thegentifiedway.jpg

THE GENTIFIED WAY


SCROLL DOWN

THE GENTIFIED WAY


Gentified is a talented group of experience makers who create bespoke events for some of the world's leading brands.

Our approach is simple. We think creatively, we execute flawlessly and we act in a way that honestly serves our client.

We create experiences. Some people call them events, some say brand activations. For others they are simply occasions to connect, celebrate and share. 

Our role is to concept, craft, procure, produce and manage the finer details to connect your brand with its communities through flawless, functional and immersive experiences.

15007_0026.jpg

Who Is Gentified?


Who Is Gentified?


Patrick

DIRECTOR

Patrick is a passionate and energetic event entrepreneur with extensive experience managing large­ scale events and activations for leading Australian blue­ chip companies including the Westpac Group and AGL.

With a strong focus on the guest experience and meticulous attention to detail, Patrick has brought to life significant commercial events including national roadshows, cultural celebrations, investment seminars, product launches, conferences and gala dinners.

Possessing unmatched creative flair with the ability to bring brands to life through all aspects of the event experience, Patrick works closely with clients to ensure goals are achieved, guests are impressed, budgets are met and stakeholders are happy.

His event expertise has been recognised with numerous awards including the Westpac Group’s highest honour Top of the Pops, the RISE Award and three CEO Awards. 

Grant

Director

Grant is highly experienced senior marketing and event consultant with a decade of leadership experience in public, private and not-­for-­profit organisations including global brands Microsoft, Rabobank and Aviva.

Grant’s award winning, international experience crosses integrated marketing and communications, revenue generation, partnership development, content marketing and experiential events.

He played a lead role in the development and production of Outpost Festival, the southern hemisphere's largest street art event and award winning brand activation platform.

With a proven track record of innovation and business improvement, Grant has developed strategies for a diverse range of businesses, delivered numerous high­ profile campaigns and successfully executed major public events and activations.

His unique ability to create and finance innovative, consumer-focussed campaigns and activations has resulted in awards including Best Marketing Communications and Sponsorship and Best New Event at the 2012 Australian Event Awards, and Best Arts Event at the 2012 FBi SMAC awards. 

 

Young Achiever of the Year category

“Impressive young professionals.”
“Dedicated and talented with a diversity of clients and large number of events.”
“Congratulations on successfully growing this event - a mammoth effort.”

15005_0129.jpg

Who's Been Gentified?


Who's Been Gentified?


Westpac Group Lunar New Year and Diwali Festival national events (2013-2017)  Lighting Sydney Harbour Bridge and Sydney Opera House  Finance Professional Awards (2015 & 2016)  The Westpac 'Carla Zampatti' Collection Launch  Westpac national roadshow with 160 events in 14 locations  Westpac Lifesaver Rescue Helicopter Gala Fundraiser for 750 guests (2015 & 2016)  Westpac Risk Expo and Awards

Westpac Group Lunar New Year and Diwali Festival national events (2013-2017)

Lighting Sydney Harbour Bridge and Sydney Opera House

Finance Professional Awards (2015 & 2016)

The Westpac 'Carla Zampatti' Collection Launch

Westpac national roadshow with 160 events in 14 locations

Westpac Lifesaver Rescue Helicopter Gala Fundraiser for 750 guests (2015 & 2016)

Westpac Risk Expo and Awards

Launch St.George Bank’s new uniform at Mercedes-Benz Fashion Week  Sponsorship activations for Chinese Mid-Autumn Festival  Australia's largest mooncake activation  2016 LNY Dragon Boat Race, Darling Harbour

Launch St.George Bank’s new uniform at Mercedes-Benz Fashion Week

Sponsorship activations for Chinese Mid-Autumn Festival

Australia's largest mooncake activation

2016 LNY Dragon Boat Race, Darling Harbour

AGL 175th birthday celebration and national roadshow  AGL gala dinner for 150 VIP guests on Sydney Harbour  PT3 National Roadshow 2018  Organisational Insights national roadshow 2016  National Employee Roadshow 2016  Australia's most sustainable building launch  200 George Street building launch and family day  Wholesale Markets Industry Lunch  ELT Forum 2016  AGL Board Dinner Events (2016 - 2017)

AGL 175th birthday celebration and national roadshow

AGL gala dinner for 150 VIP guests on Sydney Harbour

PT3 National Roadshow 2018

Organisational Insights national roadshow 2016

National Employee Roadshow 2016

Australia's most sustainable building launch

200 George Street building launch and family day

Wholesale Markets Industry Lunch

ELT Forum 2016

AGL Board Dinner Events (2016 - 2017)

The Australian Plus Subscriber Events  BT Wealth Series Partnership Events  In-Conversation Series with fashion icon Carla Zampatti  In-Conversation Series with the cast of The Daughter  In-Conversation Series with controversial cartoonist Bill Leak  Election 2016 Insiders Analysis (Syd & Mel)  Talk Business with the Best (Syd, Mel, Bris)

The Australian Plus Subscriber Events

BT Wealth Series Partnership Events

In-Conversation Series with fashion icon Carla Zampatti

In-Conversation Series with the cast of The Daughter

In-Conversation Series with controversial cartoonist Bill Leak

Election 2016 Insiders Analysis (Syd & Mel)

Talk Business with the Best (Syd, Mel, Bris)

Out There Summit Conference for 400pax with Prime Minister Malcolm Turnbull and NSW Premier Mike Baird

Out There Summit Conference for 400pax with Prime Minister Malcolm Turnbull and NSW Premier Mike Baird

Business Hub and ‘Kick Start Fast Pitch’ sessions (2015, 2016, 2017)  Dinner In the House (Joan Sutherland Stage, Sydney Opera House)

Business Hub and ‘Kick Start Fast Pitch’ sessions (2015, 2016, 2017)

Dinner In the House (Joan Sutherland Stage, Sydney Opera House)

Sydney Light Rail Placemaking Activation Program (2016-2017)

Sydney Light Rail Placemaking Activation Program (2016-2017)

Centenary of Anzac commemoration for 10,000 people at Rooty Hill

Centenary of Anzac commemoration for 10,000 people at Rooty Hill

F20 Summit for 600 agribusiness professionals in the lead up to the G20 Farm2Fork Summit 2016 for 1000 global agri leaders plus the King and Queen of the Netherlands Beef Week 2018

F20 Summit for 600 agribusiness professionals in the lead up to the G20
Farm2Fork Summit 2016 for 1000 global agri leaders plus the King and Queen of the Netherlands
Beef Week 2018

Sponsor Activations at Beef Week 2015

Sponsor Activations at Beef Week 2015

GALLERY

VIDEO

Westpac Lifesaver Rescue Helicopter Fundraiser(2).jpg

Give Us A Shout


Give Us A Shout


If you want your next event Gentified, give us a shout

[email protected]